grace lavery

Hey blog peeps! Long time no see! It’s been…oh, about five months now, right? Yikes. Where have I been, you might be wondering? Off learning the fine craft of underwater basket weaving. Kidding, kidding. If I’m going to answer honestly, I’ve been off feeling terribly uninspired–which is a bit ironic because back in October I wrote about what to do when you’re not feeling inspired. Cue awkward laugh track. But I'm back with some new wisdom. Click through to read the full post.

Being authentic is the most important part of any work with social media. If you copy anyone else or even emulate them too closely, you can lose potential connections and even your online credibility (especially if the other person finds out). But, if done right, you can cultivate a devoted and excited following just by being who you are. So how do you stay true to you online ? And how does that help you attract an audience? You’re in the right spot to find out.

If you’re at all involved in the creativepreneur community, you may have seen a campaign going on this week called The Imperfect Boss. Hosted by Ashley Beaudin, the campaign focuses on pulling back the curtain on what it’s like to be your own boss (and all the messy, crazy, wonderful problems that come with boss-dom). I participated in the challenge this time around by sharing one of my biggest struggles of being in business. So this week, I'm sharing my best tips for how to ditch perfectionism and keep making progress in business.