Being authentic is the most important part of any work with social media. If you copy anyone else or even emulate them too closely, you can lose potential connections and even your online credibility (especially if the other person finds out). But, if done right, you can cultivate a devoted and excited following just by being who you are. So how do you stay true to you online ? And how does that help you attract an audience? You’re in the right spot to find out.
Networking professionally is like being in a relationship. It is not something to be taken lightly. It requires authenticity, communication, dedication, hard work, and time. If any of those components are missing, your relationship with your network falls apart. And you can’t expect your network to do all the work for you. So how do we find the network that’s going to fit us best? And how do we make genuine networking connections once we get there? That’s what I’m talking about in this week’s post.
If social media is the new resume, is using social media self-promotion attention-seeking and embarrassing? No! Social media is the new reputation – the new way to get noticed, get references, and get our feet in figurative doors. So what is the best way to go about building a personal brand that attracts all of these things? Let me give you a few suggestions...
Most job interview strategies suggest discussing the value a prospective employee can provide for a company. The same can be done for social media. What is the ROI (return on investment) of social media? What’s the big benefit of being online? Luckily for any of you skeptics out there, there’s more than one benefit to being on social media. And I’m going to cover the biggest benefits right here, right now.